Position: The pacemaker of commercial real estate in China. The first place in developing capacity for years.
Projects: 12 malls opened; 9 malls under construction.
Total Commercial Acreage: More than 3 million square meters developed. More than 1.5 million square meters every year in the future.
Entered Cities: 19 cities: Beijing, Shanghai, Tianjin, Shenyang, Harbin, Changchun, Dalian, Nanjing, Suzhou, Ningbo, Jinan, Qingdao, Nanchang, Wuhan, Changsha, Chengdu, Chongqing, Xi¡¯an, and Nanning.
Targeted Regions: Big and middle cities in West China, Changjiang Delta Zone, and Zhujiang Delta Zone.
Major Business Partners: Wal-Mart, New World Department Stores Ltd., Parkson Department Stores, Sofitel Hotel£¬ B&Q, Gome Appliance Chains, Suning Appliance Chains, Hola Home Decoration Center, Shanghai First Food Co. Department Store, Shanghai Gold & Jewellery Company, KFC, Pizza Hut, McDonald's, etc.
Formats of Malls: Single-building Mall, Multi-building Mall, and Urban Commercial Complex.
Major Trading Types: Department Store, Super Market, Cinemas£¬Home Electrical Centre, Construction Material Super Market, Home Decoration Centre, Furniture Centre, Jewry & Accouterment City, 5-Star-Platinum Hotel Costume Monopolization, Cosmetic Monopolization, Physical Culture Articles Centre, Book & AV Store, Children¡¯s Necessity Store, Fitness Club, Game Zone, Internet Bar, Children¡¯s Pleasure Ground, Kara OK Center, Bath House Centre, Sauna Centre, SPA Club, Restaurant, Fast-food Restaurant, Caf¨¦, Beverage Store, Photographic Studio, Beauty Salon, etc.
Goal: 5-8 new malls every year; More than 50 malls with 7-8 million square meters before 2010.